The tipple of choice to toast royal weddings, celebrate sporting victories and christen ships, for centuries Moët & Chandon has been regarded as a must-have for special occasions. Here we take a closer look at the world's most iconic champagne brand.
The tipple of choice to toast royal weddings, celebrate sporting victories and christen ships, for centuries Moët & Chandon has been regarded as a must-have for special occasions. Here we take a closer look at the world's most iconic champagne brand.
Established in 1743 by Claude Moët, Moët & Co was the first winery in the Champagne region to exclusively produce sparkling wine. Thanks to the vision and acumen of the founder’s grandson, Jean Rémy, the business not only became the foremost Champagne label in France, it also quickly gained international fame while remaining 100% family-owned.
The brand officially updated its name to the title that we’re more familiar with - Moët & Chandon - in 1833 after Pierre-Gabriel Chandon de Brialles joined the company through marriage. After continuing to pass down its winemaking expertise from one generation to the next, it strengthened its stature in 1971 by merging with the widely successful cognac producer, Hennessy. Sixteen years later, it bolstered its business even further by joining ranks with Louis Vuitton to create one of the world’s most powerful luxury superbrands - LVMH.
The worldwide adoration of Moët (pronounced with a hard t) has helped it to gain a whole host of accolades and leave an indelible mark across popular culture. Famously favoured by Napoleon, it also received the seal of approval from Queen Victoria when it was awarded the royal warrant during her reign, which it has continued to hold to the present day.
As well as being drunk at iconic events including the coronation of Queen Elizabeth II and countless fashion weeks, Moët & Chandon was the first ever champagne to be sprayed in celebration of a sporting win, kickstarting the popping trend that's now regarded as tradition. Additionally, it's namechecked in tracks by everyone from Queen to Biggie Smalls, featured in major films such as Pretty Woman and The Great Gatsby, and is immortalised in some of the most glamorous snaps ever taken alongside stars and artists such as Cary Grant, Andy Warhol, and Catherine Deneuve.
For centuries, Moët has been regarded as the drink of choice to celebrate life's biggest events
True to its roots, the label still produces champagne from its vast vineyards in Epenay, using the traditional combination of Pinot Noir, Chardonnay, and Pinot Meunier grapes. It's also constantly innovating and expanding, and in 2011 became the first winery to launch a champagne - Moët Ice Imperial - that can be served over ice. In addition to its labyrinthe cellars in France, the brand has also opened numerous locations across the globe where its delicious drinks can be enjoyed, including the Moët & Champagne Bar in Harrods which features Lusso tapware.
Sold in over 150 countries, today Moët is not only the most celebrated champagne, it's also the most in demand, and outperforms every other iconic label including Dom Perignon, Veuve Clicquot, and Krug which are also owned by LVMH. With close to 30 million bottles sold each year, it holds its title as the king of champagne production, and in continuous celebration of its success, it’s estimated that a bottle of Moët is popped every second of every day.
Discover the Lusso tapware collection, which includes our timeless monobloc design as seen in the Moët & Chandon Champagne Bar.