Driving a first-of-its-kind experiential hospitality concept, F1 Arcade based in Birmingham’s Chamberlain Square delivers elevated gaming with socialising at its core. 

Featuring 53 bespoke, uniquely designed full-motion racing simulators, the venue provides fully immersive races, incorporating a range of cutting-edge tech features such as its innovative ‘Arcade Hub’ that enables guests to create personal driver profiles. Beyond the driving seats, the destination also offers watch party experiences, weekend DJs, F1-inspired cocktails, and a range of hero dishes ranging from wagyu beef burgers to sea bass ceviche.

Extending its luxury experience throughout the entire venue, F1 Arcade bathrooms are appointed with Lusso designs, including our hand-finished Maddox basins. Featuring sleek horizontal fluting, the distinct fixture slots seamlessly into the location, effortlessly blending with the modern retro interior that includes striking geometric prints, chrome detailing, and flashes of neon. 

Designed to elevate residential or commercial settings with a contemporary theme, the Maddox range also includes a freestanding stone bath, expertly crafted from Cortese and built to last a lifetime.

Launched in November 2023 by Kindred Concepts - a global venture specialising in experiential leisure - the Birmingham-based F1 Arcade is the brand’s second location, following on from the success of its premier venue in St Paul’s, London. In partnership with Formula 1, F1 Arcade also recently opened its first location across the pond in Boston, which will soon be joined by a second US presence in Washington D.C. With ambitious expansion plans, the brand is also looking to offer its unique experience in further countries across Europe, as well as destinations in South East Asia, China, Australia and the Middle East. 

Discover the distinctive Maddox collection - flawlessly crafted from Cortese and exclusively available at Lusso.